Hyundai Ioniq Electric Sales Low on Batteries

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The Hyundai Ioniq Electric is by all accounts a good little car, because it sells well alongside its hybrid stablemate. In 2017, these started selling in the United States too, challenging the markets the Toyota Prius had exploited. Clean Technica reports the Korean Company advised an Ioniq battery shortage in Canada on May 14, 2018. Moreover, this could have implications for the entire industry.

The Full Text of the Hyundai Ioniq Electric Advisory

hyundai Ioniq electric
Ioniq Power Control Unit: Michael Kramer: CC 2.0

“Due to a temporary global battery supply shortage, the sold order entry system for 18MY Ioniq EV will be closed effective immediately. The 19MY Ioniq EV will be opened at the same time. This is to allow for pre-sale of 19My Ioniq EV, with deliveries beginning in July.”

Green Car Reports approached Hyundai Motor America and learned that, “the company is facing a global battery shortage. Moreover, the same shortage affecting buyers in Canada is likely affecting buyers in California too.” The Hyundai electric Ioniq MY will have improved driving range, and a choice of two storage batteries. The larger one will ratchet driving range to 238 miles.

These Developments Do Not Bode Well for Electric Car Transport

hyundai Ioniq electric
Ioniq Charging Point: Mariordo: CC 4.0

The Hyundai Ioniq Electric battery shortage situation highlights the delicate phase in which the electric car rollout finds itself. The industry needs volume to justify its existence against petroleum vehicles to survive.

Moreover, it still needs to convince utilities to implement distribution measures adequate for mass recharging. Perhaps Tesla was right after all, to build its giga factories first before going to mass markets.

Tesla may yet hold more cards than German manufacturers Daimler and Volkswagen. Because the latter want to secure their own independent supply chains. We need to watch this one carefully as China strikes out to secure cobalt supply chains. It wants become the world’s largest battery manufacturer by far, and China is high on resolve.

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Preview Image: Hyundai 2017 Ioniq Electric

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Electricity has always intrigued me. I have been writing about batteries and energy storage for more than ten years, and have published over 4,000 articles on this website. During that time, I have researched developments across lead-acid, lithium-ion, sodium-ion, flow batteries, and emerging energy-storage technologies. My goal is to explain complex battery concepts in clear, practical language that anyone can understand. My writing career began unexpectedly after leaving the corporate world. What started as a search for a new direction gradually became a fascination with batteries, renewable energy, and the science that powers modern life. Writing may not have made me wealthy, but it has given me the opportunity to explore an industry that continues to evolve in remarkable ways.

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