Rogue Ads Drain Down Android Batteries

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Certain banner advertisements are draining Android batteries, although no one knows who is behind these rogue ads. Ad analysis firm Protected Media discovered the phenomenon, and advised Extreme Tech which is where we learned about this. We immediately wanted to know whether this is a troll, or something more sinister.

What’s Happening with the Rogue Ads in the Background?

We have learned to be selective about mobile phone ads because they chew our battery life. Static banner ads can be a nuisance but at least they don’t do that. At least we thought so until we heard of rogue ads playing secretly in our devices.

Buzz Feed confirms “a popular ad network was exploited by fraudsters to push hidden video ads in apps”. These videos drained battery power when the phones displayed them. Protected media has only detected this on Android phones, although this may be coincidental. Developers use banner ads to payback free software. An unknown person has found a way to piggy-back closet videos onto these.

Remove Popup Ads and Viruses from Androids (The Droid Guy)

How the Technology Behind This Scam Works

The rogue ads mostly appear on Twitter’s MoPub platform. Each uses ‘sketchy generic ad images’ promoting famous brands like Calvin Klein and Prada. The unfortunate Android user might overlook these battery draining scams at their peril.

That’s because these trolling ads feature “several layers of auto-playing video ads” behind them. While the user would not see them, the advertisers would pay the intermediary for impressions no one ever saw. Investigators for Protected Media only discovered this after they detected mysterious battery drains. A company called Aniview owns the software tools but they deny involvement.

Aniview claims an unknown scammer hijacked their technology. Three videos playing in the background are bad news for battery life. Users should stop blaming the innocent apps, and unite to stop rogue ads harassing Android users.

Related

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Preview Image: Android Troll Causing Chaos

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About Author

Electricity has always intrigued me. I have been writing about batteries and energy storage for more than ten years, and have published over 4,000 articles on this website. During that time, I have researched developments across lead-acid, lithium-ion, sodium-ion, flow batteries, and emerging energy-storage technologies. My goal is to explain complex battery concepts in clear, practical language that anyone can understand. My writing career began unexpectedly after leaving the corporate world. What started as a search for a new direction gradually became a fascination with batteries, renewable energy, and the science that powers modern life. Writing may not have made me wealthy, but it has given me the opportunity to explore an industry that continues to evolve in remarkable ways.

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